In this presentation at Stanford universitry, Dane Siroker analytics & testing responsible at Obama campaign sets 5 points related to analytics & testing that he has learned from Obama’s presidency online marketing campaign.
1. Define Quantifiable Success Metrics: What are the metrics and KPI’s that should be used to measure success on the website?
2. Focus on the weakest links: The importance of testing & runing experiments.
3. Never over-generalize: the importance of segmentation and develop website that don’t show the same message/content for all audience.
4. Take advantage of circumstances
5. Question assumptions: the importance of testing and analyzing assumptions before jumping to conclusions.
