Re targeting abandoned customers | Real story !

May 18th, 2011 § 0 comments

Over last weeks, I have tried a lot of times to buy credit for Skype but no way. I didn’t find any shop who sell cashU cards. Skype was providing just CashU & PayPal as a payment methods.  PayPal doesn’t support EGYPT yet. So, i couldn’t use this method. CashU not distributed well in EGYPT. Not covered well at most shops in EGYPT. Its hard to find it. So, i converted to Low Rate rather than Skype to make my international calls. Low Rate enables provide Master card or visa as an online payment methods. They lose customer :(

I’m not sure this story repeated with how many people in EGYPT or ME who can’t use Paypal or even find CashU cards.  Really i’m so surprised how solid online business like Skype don’t provide master card or visa as a payment methods.

Today, while i’m writing this article, i browsed Skype payment method page to get screen shot from their payment methods and found new surprise. They currently provide visa & master card as a payment methods.

Shortly, I have just two Notes for this story:

  • If you have online business, please add visa or master card as payment method. Most people prefer them as a online payment methods.
  • Why Skype don’t tell me & customers (who browsed payment page before & didn’t buy) that they added  new payment methods? You ask how? mmm .. They can target me by re marketing AdWords or ads that appear at Skype itself. What i mean is that they have to find method to re target people that abandon from their funnel. Isn’t it?

 

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