1- Most users on the world use Google in their Country code top-level domains. For example, users in EGYPT use http://Google.com.eg not Google.com.
2- The default language of Google country code top level domain is the native language of the country. For ex. Users in Brazil use http://www.google.com.br and the search results is in Portuguese.
3- If you Business use AdWords to target customers in Brazil, you have to add Portuguese language to your campaigns targeted language.
4- It seems that this is simple and direct info, but I have written this post after seeing AdWords professionals who neglect this issue.
5- To make sure about the effect of adding targeted countries language about the success of the campaign. I have created experiment to check the effect of adding languages of the targeted countries about business conversions.
6- In the following screen shot, you can see the peak of conversions after adding languages of the targeted countries to the campaign targeting strategy:
Do you have experiment in this area? What was the results? Do you agreE about my point of view? If no, Let me know Why?
