- One of the important tasks for the web analysts is to discover technical and related business problems that customers face at their websites and fix it.
- From the famous problems is the 404 error message. This error occurs when customer try to reach page that it’s not exist on the server.
- To discover if your customers face 404 error messages at your website, there are a lot for methods using log files, Google webmaster tools, Google analytics & etc.
- In this post I’m going to discuss how to do that using Google analytic.
- Create custom segment for the URLs that contains 404.
- Apply this segment to see just this data
- View the top content report at content section at GA.
Finally, After discovering that there are customers who face 404 error message. you have to know the name of the pages that customers face 404 error page when they try to reach it. To know that you can check Google analytics top content report. You can notice that there are From parameter that contatins the name of the page that customers was trying to reach when they face 404 error message. Also, from the suggested actions for this issue to install voice of customers analytics tools such as KissInsights to ask customers who reach 404 page about what are they search for?
