1. Define Issue/Question

I think this is the first step for successful analysis process. Define the issue, question or the problem that you want to find answer for. For ex. check the top content report at Google analytics, order pages by the highest Bounce rate, then detect 5 pages that have bounce rate greater than 80%.



2. Set Hypothesis

Second step is to set hypothesis for the causes of the problem/issue. For ex, In the above example, the causes of high bounce rate is may be non relevant traffic, none convinced content, no clear call to action or boring design layout.

3. Investigation:

Third step is to investigate to make sure which of these hypotheses the real cause of the problem. In our example, after investigation to the traffic for these pages, I found that traffic is relevant. So the problem cause may be the in the content or design layout. So, you may compare between successful pages & these pages to figure out what difference between them in design & content.

4. Optimization Actions

In this stage, you have to apply updates/changes that most properly will fix the issue. These updates you can get from successful parts at your site or your competitors. In this example, you may   update content to be more convinced content, update layout design to be more attractive.

5. Apply Testing & monitor results

After make some updates, you have to apply testing such as A/B testing or multivariate testing to make sure if the new updates working better than the old version.

Let me what do you think, do you apply that before? Let me know your feedback about this post.

1. Create custom segment for the URLs that contains 404.



2. Apply this segment to see just this data



3. View the top content report at content section at GA.

Finally, After discovering that there are customers who face 404 error message. you have to know the name of the pages that customers face 404 error page when they try to reach it. To know that you can check Google analytics top content report. You can notice that there are From parameter that contatins the name of the page that customers was trying to reach when they face 404 error message. Also, from the suggested actions for this issue to install voice of customers analytics tools such as KissInsights to ask customers who reach 404 page about what are they search for?

Do you have experiment in this area? What was the results? Do you agreE about my point of view? If no, Let me know Why?

SEO or Search engine optimization is defined by Wikipedia as “the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”. Currently SEO is depending on two tactics: on page optimization and the off page optimization. In this post I’m going to imagine how the SEO will be:

I think SEO at Google will be affected by the following factors:

1. The Google + project | Google social network
2. Gmail
3. +1 Google recommend button
4. Google chrome

Let’s see how the above factors can affect Google search optimization (SEO)?!

Google says: “+1 button help improve the content you see in Google Search” . Do you know how?

When you click +1 button on a web page that means you recommend this page for your contacts and friends. I think you asking how could Google know my contacts and friends?!

Google already know your contacts from your Gmail contacts & will know also your friends, family, co-workers and so forth from Google + social network.

• After 2-3 years (may be less !) a lot of people in the world will have an account at Google + project (Google social network)
• Most web pages will have the +1 Google recommend button.
• Currently the best free email system in the world is Gmail & most people in the world have an account on it.
• Chrome progressing in the market share of web browsers. More and more people every year use Chrome instead of IE or Firefox. The importance of chrome for SEO that Google can identify chrome users and track their web browsing behaviours.

So, Once you click +1recommend, all of your friends, family that connected to you at Google + will see that you recommend this page for them. Also, All your friends, family, contacts, co-workers and so forth when they use Google search they will see the results based on +1 factor. For example: if you student and searching for specific topic, Google search results will be affected by your friends +1 recommendations.

As a website, how make paradigm shift to new search engine optimization strategy?

1. Focus on adding real value for your visitors.
2. Make a competitive advantage for your web presence | why prospect select you and not your competitors?
3. Usability and smart design, your website must have clear goals, easy to use layout.
4. Web analytics, you have to understand your customer’s behaviours through your website in order to ongoing optimize it, discover problems face them.
5. Customer service – Don’t forget if your customers don’t satisfied he will not recommend you for his friends and don’t forget that negative action will affect your Google search presence badly.

Future Search engine optimization is based more on customer NOT just link building and content.

What do you think? Agree or not? Let me know your feedback, notes & ideas. It’s your turn now

1. Define Quantifiable Success Metrics: What are the metrics and KPI’s that should be used to measure success on the website?
2. Focus on the weakest links: The importance of testing & runing experiments.
3. Never over-generalize: the importance of segmentation and develop website that don’t show the same message/content for all audience.
4. Take advantage of circumstances
5. Question assumptions: the importance of testing and analyzing assumptions before jumping to conclusions.

www.youtube.com/watch?v=71bH8z6iqSc

• Pie charts work by spliting data into distincit groups or categories.
• The size of each group is proportional to how many are in each group compared with the others.
• Most times if you add slices frequency will equal= 100%.

When are pie charts useful?

• To tell at a glance which groups have a high frequency compared with the others.
• Pie charts are less useful if all the slices have similar sizes.

I’m not sure this story repeated with how many people in EGYPT or ME who can’t use Paypal or even find CashU cards.  Really i’m so surprised how solid online business like Skype don’t provide master card or visa as a payment methods.

Today, while i’m writing this article, i browsed Skype payment method page to get screen shot from their payment methods and found new surprise. They currently provide visa & master card as a payment methods.

Shortly, I have just two Notes for this story:

• If you have online business, please add visa or master card as payment method. Most people prefer them as a online payment methods.
• Why Skype don’t tell me & customers (who browsed payment page before & didn’t buy) that they added  new payment methods? You ask how? mmm .. They can target me by re marketing AdWords or ads that appear at Skype itself. What i mean is that they have to find method to re target people that abandon from their funnel. Isn’t it?